Middle-age entrepreneurship is the leading demographic in new business start-ups. "More than 80% of all start-up businesses in the United States are launched by people over 40 years of age," according to research by the Kauffman Foundation, a private entrepreneurship organization.
Over the next 20 years, it is estimated that nearly 80 million baby-boomers are expected to retire. For some, the decision to start a business is a reality of not having the resources to retire in a manner of their choosing. For others, it is the excitement and challenge of finally owning their own business. Either way, this demographic is a huge driving force in the American economy.
Is your business positioned to capitalize on this new wave of entrepreneurs? Do you have products or services that can be utilized by middle-age entrepreneurs? Is this important demographic group included in your marketing mix?
Or are you a candidate yourself for owning your own business? If you do not have a concept or dream for a business you have secretly wanted while you were working for someone else, then franchising may be the best route for you. It has been for me and for thousands of others who have found there is life after your current or last career.
You don't need a higher education degree or specialized knowledge to start a franchised business. The beauty of franchising is that you are provided a proven system. It's your job to use that system to create wealth and a new life for yourself.
I chose an industry that is positioned to greatly benefit from this projected wave of new entrepreneurs. The millions of new business owners will need support services that AIM Mail Centers is uniquely qualified to provide. If you are a baby-boomer who has started your own business, we welcome you as a valued customer. We can help you grow your business.
If you are not sure what type of business is right for you, I will extend an invitation to you to explore our business opportunity as an AIM Mail Center franchisee. Let's talk.
Please weigh in with your take on this issue and post your comments below.
