Tom Asacker, business author and speaker, said, “People will forget what you say, but they will never forget how you made them feel.” The question we always need to ask is…”How am I making my customers feel?” The bottom line according to Tom is this, “The really hard stuff is the soft stuff”. It’s the feelings of your customers and employees.
I certainly have been the recipient of some really good “soft stuff”. Not the least was a restaurant that stayed open just for my wife and me on a very special wedding anniversary where we were running incredibly late. The place was empty. We were the only customers in the entire restaurant, and they kept the whole staff on to make sure we had a memorable night. That was for our 15th wedding anniversary...our 40th is only a few months away! How's that for a lasting impression!
So with that in mind…please share your extraordinary customer service experiences by posting a comment here.
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