The Happiest Place on Earth

I recently spent the day at Disneyland, Anaheim, California, where it all started. We had a terrific day in the Park. The weather was great. The attractions were great. The food was great (I do have to admit here that we ate at Club 33 which was the reason we were at Walt’s world to begin with) and in general it was a perfect day. So I would also be inclined to agree that it was the “Happiest Place on Earth”. But why is that nearly universally held to be true?

I have studied the Disney affect for many years. As a retailer, Disney is a shinning example of how to retail right. I have studied their, visual display, merchandising, marketing and guest services all in the design to improve my own company. But why do the guests feel that they are truly in a magical kingdom?

I believe it is that Disney exceeds expectations. What ever it is, they go one better. The stunning gardens and vegetation is a very good example. The flowers and plants are always at peek. Why, because they are changed out at night so the next day’s guests are presented with the optimum floral effect.

Why is the staff so helpful and downright cheerful? They are called cast members for a very good reason. When they are in front of a guest they are playing a role. That role is carefully scripted and rehearsed to illicit the desired response from the audience/guests.

So how can this apply to your business? First, look at everything you put in front of your clients with a new vision. From your business card to your store/restaurant/vehicle/etc. does each component: A Carry your message, and B. Exceed expectations?

Secondly, can every person in your organization (including you) articulate your company culture, what your company stands for, what makes you special? And even more importantly do you and everyone on your team practice and rehearse to ensure a flawless performance each and every time you are in front of a client?

If you can do and continue to do these two things you will find that not only may your sales grow, but you will be much happier with your business, your staff and probably yourself. Indeed, you will be at the “Happiest Place on Earth.”

Comments?  Do you agree or disgree?